Barbershop structure, skincare polish

Vervain pairs the straightforward page structure of a barbershop site with the softer art direction of skincare brands. Services, pricing and team read at a glance.

It ships without CMS dependencies on purpose — everything is editable directly on the canvas, which keeps handoff simple for small shops.

Softness as a system

The palette and type pairing were tuned to sit between two worlds: masculine enough for a barbershop, polished enough for a skin studio. One accent hue does all the emotional work; everything else stays neutral.

Booking is the only conversion goal, so every section ends in the same place. The pricing table is a plain grid on purpose — services and prices change monthly in this business, and owners edit them directly on the canvas.